When Price Shopping & Price Comparison For Carpet Cleaning

100_2356The season for cleaning is in full swing. Although, in reality, cleaning has no season but traditionally, residential consumers have their possessions cleaned and maintained in the warmer months in the North East part of Wisconsin.
When I am contacted by a potential customer that finds out about my services in the yellow book or on an internet search engine, the one question I can be sure to be asked is “what is different between your service and some of the others”? This question usually comes after the potential customer asks for a “ball park figure” on the cost of the areas or types of surfaces they are looking to have cleaned.
Let’s take carpet cleaning for an example. The consumer wants their carpets cleaned and they are calling for price comparisons between other carpet cleaning companies. Did you know there are many different ways to clean carpet? Encapsulation, Absorbent Compound, Dry Foam , Absorbent Pad, Shampoo and Hot Water Extraction. What is the method you are comparing my price and service to? Green Bay Floor Restore utilizes hot water extraction method in almost all residential settings. Hot water extraction is the recommended method by all major carpet manufacturers as well as the Carpet and Rug Institute of America. HWE, is almost always required to maintain any carpet fiber warranty you may have. We utilize Encapsulation cleaning mostly in commercial settings like offices, churches and schools and other areas where high productivity, lower costs and fast dry time is critical.
Some other benefits you can expect from Green Bay Floor Restore’s carpet cleaning service are, each area is thoroughly vacuumed, corner guards are placed as to not damage any wood work when pulling hoses, floor runners are placed as needed, basic spot treatments are included, fiber rinse which neutralizes alkaline cleaners are run through the system to prevent dull looking or “crusty” carpets after cleaning, grooming the carpets to help dry quicker and utilizing the best air movers money can buy to assure you are back on your carpets within a few hours after they are cleaned. On top of that, you get a company that is held to specific standards by the IICRC (Institute of Inspection Cleaning & Restoration Certification) and is a registered Clean Trust Firm.

Hiring a carpet cleaner that is a certified Clean Trust Firm has benefits to you, the consumer. You can be assured that you will always be presented with accurate information and business will be conducted with honesty and integrity. Cleaning technicians require continuing education to keep up on the latest changes in the industry. We will always maintain liability insurance to protect all parties in the event of an accident. Green Bay Floor Restore a certified Clean Trust Firm will also maintain a written complaint policy and agree to Better Business Bureau or similar arbitration to resolve disputes, and accept the conclusion and recommendations of arbitration.

So next time you call my competitors for price comparisons, please make sure you are comparing “apples to apples” when shopping on price alone.
I look forward to having you as a new customer or repeat customer. And of course if you have used my carpet cleaning services your referrals are always rewarded.
Stay tuned for next week’s blog on the difference between a carpet cleaning company’s tile and grout cleaning service and Green Bay Floor Restore’s Service. In this case the details are in the pressure.

Jamie Strohmeyer / Owner Green Bay Floor Restore.


Carpet Series – Nylon Carpets and The Generations.

safe-clean-carpetWOW! I’ve been busy taking care of customer’s. I simply ran out of time last week to write the last and final article in the “Carpet Series”. However, educating my customer is the second most important thing I offer, proceeded by 100% customer satisfaction on service results..

Let’s take a look into the most popular carpet fiber used in carpeting today. Dupont created nylon in 1938, and it became a commonly used carpet fiber by the 1960’s. The combination of nylon’s many performances and it’s relatively low cost (compared to wool) helped make wall to wall carpeting affordable for the majority of consumers. Installed, wall to wall carpeting is the reason why carpet cleaners are in business today. Thanks Dupont! My family and I are grateful.


Strength: Nylon will not “wear out”. It will “ugly out” from color loss and staining, however.
Resilience: Nylon’s ability to ” bounce back” means it will hold up better to traffic and the crushing of heavy furniture than any other fiber.
Dye-ability: Nylon’s ability to accept a wide range of acid dyes, give the consumer a wide variety of color’s to choose from. Nylon’s dye-ability can also be a disadvantage.
Cleans Easily: Nylon releases soil, including oily soils, readily when cleaned and maintained properly.

Discoloration: Unless solutions dyed, nylon is subject to discoloration from sunlight, atmospheric pollutants, and bleaching agents found in many household products.
Staining: Nylon is permanently stained by the disperse dyes found in some food products such as mustard, herbal teas, flavored coffee’s and instant soup mixes. Non stain resistant nylon and improperly maintained stain resistant nylon may be permanently stained by acid dyes, such as are used in artificially colored red beverages.

Throughout the years nylon has been improved based on studies and consumer input. You may have heard of the term ” generations of nylon”. There are 5 generations of nylon carpet fibers. Here are some highlights and low lights of each generation

1st generation – strong and resilient fibers but did not hide soil very well. It actually magnified soil and fiber damage. Cleaned well but appeared to re-soil rapidly.
2nd generation – changed the cross fibers so it would hide soil better and diffuse the light better to prevent magnification of light and fiber damage. This helped reduce apparent re-soiling , but static electricity is produced by nylon when humidity is low. This characteristic attracts soil and contributes to considerable discomfort as well as causing problems with computers.
3rd generation – the static problem was solved with chemical treatments. However, durability was compromised. Today fiber producers incorporate a carbon wedge or core into the yarn bundle to produce an anti static product.
4th generation– the problem with soiling was not entirely solved by hiding it (2nd generation) or by static resistance (3rd generation). In the 70’s carpet began to be treated with fluorochemical treatments to aid in primarily soil resistance. This treatment eventually wears off and may be reapplied by cleaning professionals. These products cannot resist acid dyes, which are common in soft drinks, powdered beverage mixes and gelatin’s

5th generation  – fiber mills determined that “red stain” dyes from foods and beverages were the primary staining problem that consumers faced. It was found that this staining could be prevented, or at least reduced by treating the fiber with and acid dye blocker. This generation is commonly known as ‘stain resistance” carpet fibers..

Well there you go, a bit of history on nylon carpet fibers and the 5 generations. Consumers should know that if you have a warranty on your carpet fibers, you should know exactly what the interval of cleaning is and who can clean it. Most carpet manufactures require the method of hot water extractions as well as using a professional carpet cleaner certified by the IICRC. Green Bay Floor Restore meets both these requirements. All I ask is that you give us a try. When you do, you will see and know why you will never use another carpet cleaner again. Green Bay Floor Restore is the professionals professional.

Jamie Strohmeyer / Owner Green Bay Floor Restore.